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Archive for the ‘marketing’ Category

Web marketing comes so complex strategies and activities aimed at promoting the fortunes of a site or an online reality, just like a long time in traditional marketing.

We start from the basics. What is marketing? The term is in common use, but probably is not aware of its real implications. A full definition of marketing requires you to open a small parenthesis on the world economy, no awkward but abstruse recesses. Marketing is derived from English “to market”, which literally means “to market”, and defined “technical” potential is wasted.

Why web marketing?

Marketing is essentially the study and analysis of a given market, in order to recognize and meet their specific needs, and how to meet such needs and / or questions with the creation of products and goods. And process, technique, and also science, skill, strategy.
Web marketing is marketing on the web and then applied to the web, but also marketing through the web and through it.
Web marketing is not confined specifically to the web sites, but may include several real and / or activities:

* Sales
* Advertise
* Assist customers
* Loyalty (user)
* Buy
* Strengthening (a brand, a mission, identity)

These activities, a mix of tools and techniques, all have in common that they place on the World Wide Web, the vast and kaleidoscopic “spider web” often the protagonist of our days. The web is distorting the very nature of marketing suppressing the spatial and temporal dimension, and therefore placing a product or a service mass of potential competitors and alternatives. Unlike the first era of the Web, where budding webmaster is responsible for managing all phases relating to the administration and the launch of a website or product online, it gets more complex today.

There is talk of web marketing usually in connection with the establishment of sites for e-commerce (electronic commerce), sites of large companies, but also e-learning, brand awareness, and in general of a number of areas and fields in continuous expansion. New names, new acronyms are constantly a little disorienting .
For a small or large size makes it essential to rely on an agency specialized or technical field, thus adapting itself, in addition to competition, including the new trends of economy and communication (which, online, using records other than traditional to advertising).
Different are the professionals and the needs resulting from this new reality that has changed and is still changing the connotations of marketing itself.

Web marketing activities and strategies

Slogan of web marketing is visibility. And get more than you can. The primary purpose of web marketing activities, in fact, is to place a site in the top results of a search engine, possibly sooner than the competition, giving customers more attention from you. Years ago it was the webmaster who was involved in all these aspects, or in the case of the most important sites and structures, to be scholars. More recently, however, are born specialized agencies on search engine optimization, also known as SEO agencies. Here’s what he does:

* Optimization
* Positioning
* Search Engine Marketing

Each activity is the brainchild of design which is then made, after which the results of these activities are monitored and analyzed, while continuing operations of visibility and promotion of the ‘product’, as well as the relationship with users (feedback). That’s why every project should have goals entering the network supported by the ‘direction’ of good plan web marketing.

Online Marketing Promotion

Are activities that increase brand awareness and meet the diverse needs of communication, such as attracted users, advertise a website or to report to the ’sailors’ special offers. Among the instruments to achieve these objectives we can mention the more classical, which means the banner, so-called rich media, as well as more advanced methods such as interstitial, banner pop-ups, pop-under ads and sponsorships.

Viral Web Marketing

It is a particular activity that is based on a mechanism similar to that of Internet ‘buzz’. To create ‘buzz effect’ or to make a viral campaign, viral marketing uses web-related tools and methodologies in each case to the mails, circulated viral video, programs ‘tell a friend’, to blogs and Web 2.0 in general . Despite this seemingly unconventional, viral web marketing integrates seamlessly in the communication plan more articulate, especially when he has to support the launch of a new product or test the potential users of a new service. It is a service suited to compile the mailing list is not targeting, which can then be skimmed and refined to arrive at useful and prolific market niches.

Email Marketing

Belongs to class of direct marketing and use as a medium of choice for the communication of messages in promotional e-mail. Any email sent to a potential customer can be defined as an action to email marketing, although usually this term is specific:

* Email that has the ultimate aim of strengthening the relationship between customer and company, encouraging loyalty.
* Email that have the purpose of acquiring new customers or leads immediate purchase already loyal customers.
* Include elements of communication in emails sent by other companies to their customers.

And there are growing all over the world, companies that choose to invest capital more and more about this medium, because:

* Has a reduced cost compared to items paper.
* The return on investment is usually very high.
* Has infinitely less time than sending paper materials: the mails, in fact, arrive at the recipient within seconds.
* This is to convey the message to a large number of users, unlike as is true with a website, which must necessarily await the visits of users.
* Allows you to easily track, thanks to various systems such as web bugs, bounce
message, acknowledgments, the click through the unsubscription from mailing lists and sales resulting from the promotion.
* Enables entire database of customers who wish to be regularly updated on the topics that most interest them.
* Allows you to set a one to one relationship with the personalization of the message based on the type of target audience.
* Allows you to identify the type of message that is popular.